Books by SFS’s Bret Ridgway


Speaker Fulfillment Services co-founder Bret Ridgway has authored or co-authored several books for authors, speakers and information marketers. The latest release is ABCs of Speaking. Click on the link below for a description of all the titles you should add to your resource library. From his first book “View from the Back” to his latest, “ABCs of Speaking” you’ll find it here.

View from the Back: 101 Tips for Event Promoters Who Want to Dramatically Increase Back-of-the-Room Sales – If you’re an event promoter and your back-of-the-room sales from your event are a large part of your profits then you’ll want to do everything possible to maximize them. In this “tips” book Bret Ridgway of Speaker Fulfillment Services provides plenty of do’s and don’ts that will help you achieve more success in every event you promote. There are the best of the best tips compiled from handling nearly 100 events over the last few years.

50 Biggest Mistakes I See Information Marketers Make – Our unique, behind-the-scenes perspective handling product fulfillment for leading info marketers and for our own products has resulted in this helpful guide. Avoiding key mistakes leads to greater success more quickly with less frustration.

50 Biggest Website Mistakes: Secrets to Getting More Traffic, Converting More Customers & Making More Sales – Co-authored with my good friend Frank Deardurff, this book dives into the mistakes authors, speakers, info marketers and other online marketers typically make with their websites.

Mistakes Authors Make: Essential Steps for Achieving Success as an Author – Co-authored with my friends Bryan Hane and Rick Frishman, this book was a #1 Amazon bestseller! It is divided into five major sections – Before You Write, The Business of Your Book, Writing Your Book, Marketing Your Book Before It’s Written and Marketing Your Book After It’s Written.

ABCs of Speaking: Your Building Blocks to Speaking Success – The speaking business can be overwhelming. What speaking model to you choose? What are event promoters looking for? How do you handle technology? This A to Z look at the world of speaking, co-authored with Adryenn Ashley and Caterina Rando pulls back the curtain on the speaking industry.

Here’s How I Did It! – I contributed a chapter to this collaborative work where I shared a bit more personal information and my business history, along with some lessons I learned along the way.

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